77fn Privacy Policy — Your Data, Your Rights
At 77fn, protecting the personal information of our players across Bangladesh is a fundamental commitment, not an afterthought. This Privacy Policy explains exactly what data we collect when you use the 77fn platform, why we collect it, how we store and protect it, and the rights you hold over your information at all times.
Our Privacy Commitments
Six Principles That Guide How We Handle Your Data
Every data decision at 77fn is governed by these core principles. They inform how we design our systems, train our team, and respond to your requests.
Data Security First
All data transmitted between your device and 77fn's servers is encrypted using TLS 256-bit SSL protocols. Sensitive personal information such as KYC documents and payment details is stored in encrypted, access-controlled environments with strict internal access policies.
Minimal Data Collection
77fn collects only the data that is strictly necessary to provide our services, fulfil legal obligations, and maintain platform security. We do not collect data for the sake of it — every data point we hold serves a defined, documented purpose that we are able to justify on request.
Your Rights Are Respected
You have the right to access, correct, export, and request deletion of your personal data at any time. 77fn has a dedicated privacy team reachable at [email protected] that processes all data rights requests within a maximum of thirty (30) calendar days from receipt.
No Selling of Personal Data
77fn does not sell, rent, or trade your personal information to third parties for commercial purposes. Data shared with third-party partners — such as payment processors and game software providers — is limited strictly to what is required for those partners to deliver their services to you.
Clear Retention Limits
Personal data is retained only for as long as it is needed to fulfil the purpose for which it was collected, or as required by applicable law. Account data is held for a maximum of five (5) years after account closure, after which it is securely deleted or anonymised in accordance with our data retention schedule.
Breach Notification
In the unlikely event of a data breach that affects your personal information, 77fn commits to notifying impacted players promptly — within seventy-two (72) hours of confirming the breach — with clear information about what data was affected, the steps we have taken, and what you should do to protect yourself.
Contents
1 Who We Are
77fn is an online betting and casino entertainment platform built for players across Bangladesh. The 77fn platform (accessible at https://77fn.io and referred to in this document as the "Platform") offers sports betting — with a strong focus on cricket including the Bangladesh Premier League (BPL), IPL, and T20 international fixtures — alongside a full casino lobby featuring slots, live table games, and specialty games.
For the purposes of this Privacy Policy, 77fn acts as the data controller in respect of all personal information collected from users of the Platform. This means we determine the purposes and means by which your personal data is processed. Where we engage third-party service providers to process data on our behalf, those parties act as data processors under our instruction and are bound by contractual data protection obligations.
Our designated Privacy Contact for all data-related enquiries, complaints, and rights requests is reachable at [email protected]. All written communications regarding this Privacy Policy should be addressed to that contact. We commit to acknowledging all privacy enquiries within five (5) business days.
2 Data We Collect
77fn collects personal information through several channels: directly from you when you register an account or contact support; automatically when you use the Platform; and from third-party service providers such as payment processors and identity verification services. The categories of personal data we collect are described below.
2.1 Registration & Identity Data
When you create a 77fn account, we collect: your full legal name, date of birth, residential address (including city — for example Dhaka, Chittagong, Sylhet, Khulna, or Rajshahi — and postal code), email address, and mobile phone number registered with a Bangladesh mobile network. This data is necessary to create and manage your account and to verify that you meet our eligibility criteria (including the 21+ age requirement).
2.2 KYC Verification Data
As part of our Know Your Customer (KYC) process, we collect copies of government-issued photographic identification documents such as your National Identity Card (NID), passport, or driving licence. We may also collect proof of address documents and — where required for payment verification — a photograph or screenshot confirming ownership of the payment method used for deposits (for example, a screenshot of your bKash or Nagad account screen showing your registered mobile number).
2.3 Financial & Transaction Data
We collect records of all financial transactions conducted on the Platform, including deposit amounts, withdrawal requests, transaction timestamps, payment method references (mobile wallet numbers associated with bKash, Nagad, Rocket, or Upay; bank account references for Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank transfers; and card type/last four digits for Visa and Mastercard transactions). We do not store full card numbers or mobile banking PINs at any point.
2.4 Gameplay & Betting Data
We collect records of all bets placed, games played, outcomes, session duration, wager amounts, and bonus usage across all products on the Platform including sports betting, slots, live casino, and specialty games. This data is used for account management, dispute resolution, responsible gaming monitoring, and regulatory compliance purposes.
2.5 Technical & Device Data
When you access the Platform, we automatically collect technical information including your IP address, browser type and version, device type, operating system, screen resolution, referring URL, and session timestamps. This data is used for security monitoring, fraud prevention, platform optimisation, and geographic verification purposes.
2.6 Communications Data
We retain records of communications between you and the 77fn support team, including live chat transcripts, emails sent to [email protected] or [email protected], and WhatsApp message logs. These records are maintained for quality assurance, dispute resolution, and compliance purposes.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, NID / passport | Account registration, KYC verification, age check |
| Contact Data | Email address, mobile number, city of residence | Account communications, support, security alerts |
| Financial Data | bKash/Nagad wallet reference, transaction history | Payment processing, AML compliance, withdrawals |
| Gameplay Data | Bet history, session duration, game outcomes | Account management, responsible gaming, disputes |
| Technical Data | IP address, browser type, device OS | Security, fraud prevention, platform optimisation |
| Communications Data | Live chat logs, support email threads | Quality assurance, dispute resolution, compliance |
3 How We Use Your Data
77fn uses the personal data we collect for the following specific purposes. We do not use your data for any purpose that is incompatible with the reasons for which it was originally collected without first obtaining your consent or establishing a separate legal basis.
- Account Creation and Management: To register your account, authenticate your identity, maintain your account settings, and communicate with you about your account status.
- Service Delivery: To process your bets, handle deposits and withdrawals through your chosen payment method, credit bonuses and promotions, and deliver the full range of Platform features including sports betting and casino games.
- Identity Verification and KYC Compliance: To verify that you meet the 21+ age requirement, that you are the legitimate owner of the payment methods used on your account, and to comply with anti-money laundering (AML) obligations.
- Fraud Prevention and Platform Security: To detect, investigate, and prevent fraudulent activity, account takeover attempts, collusion, bonus abuse, and any other activity that threatens the security or integrity of the Platform.
- Responsible Gaming: To monitor player activity for signs of problem gambling behaviour, to enforce deposit limits and self-exclusion requests, and to flag accounts that may require intervention under our responsible gaming programme.
- Customer Support: To respond to your enquiries, resolve disputes, process complaints, and provide assistance via live chat, email, and WhatsApp.
- Marketing Communications: With your explicit consent only, to send you promotional offers, bonus notifications, tournament invitations, and seasonal promotions relevant to the Bangladesh market. You may withdraw consent for marketing communications at any time by contacting [email protected] or clicking the unsubscribe link in any marketing email.
- Legal and Regulatory Compliance: To fulfil our obligations under applicable laws, to respond to lawful requests from authorities, and to establish, exercise, or defend legal claims where necessary.
- Platform Improvement: To analyse aggregated, anonymised usage data for the purpose of improving the Platform's performance, user experience, game selection, and payment infrastructure.
4 Legal Basis for Processing
Every processing activity carried out by 77fn is conducted on one of the following established legal bases:
- Contract Performance: Processing that is necessary to perform the contract between you and 77fn — for example, processing your deposit to fund your account balance or settling a bet.
- Legal Obligation: Processing required by applicable law — for example, retaining transaction records for anti-money laundering compliance purposes or conducting KYC verification as required by applicable regulations.
- Legitimate Interests: Processing undertaken on the basis of 77fn's legitimate business interests — for example, fraud prevention, platform security monitoring, and internal analytics — where those interests are not overridden by your rights and interests.
- Consent: Processing based on your freely given, specific, informed, and unambiguous consent — for example, sending you marketing communications or promotional emails. You have the right to withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
5 Sharing Your Data
77fn does not sell, rent, or trade your personal information to third parties for their own commercial purposes. We share personal data with third parties only in the following limited and controlled circumstances:
5.1 Payment Service Providers
To process your deposits and withdrawals, we share the minimum necessary transaction data with our payment partners including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard. Each payment partner is required to handle transaction data in accordance with their own published privacy policies and applicable financial data protection regulations.
5.2 Game Software Providers
To deliver casino games and sports betting functionality, technical session data (including player session identifiers and wager amounts) is shared with our licensed game providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Play'n GO, Red Tiger, and Ezugi. Game providers operate under strict data processing agreements and are prohibited from using player data for any purpose other than delivering and supporting their game products.
5.3 Identity Verification Services
To fulfil our KYC obligations, identity document data may be processed by specialist third-party identity verification service providers. These providers operate under data processing agreements with 77fn and are bound by confidentiality obligations. Verified identity data is not used by these providers for any secondary purpose.
5.4 Legal and Regulatory Disclosure
77fn may disclose personal data to law enforcement agencies, regulatory bodies, or other government authorities where required to do so by applicable law, court order, or where 77fn reasonably believes such disclosure is necessary to prevent a crime, protect the safety of persons, or establish, exercise, or defend legal rights.
5.5 Business Transfers
In the event that 77fn undergoes a merger, acquisition, restructuring, or sale of all or part of its business, your personal data may be transferred to the successor entity as part of that transaction. You will be notified of any such transfer via in-platform notification or email in advance of the transfer taking effect.
6 Cookies & Tracking Technologies
77fn uses cookies and similar tracking technologies to operate the Platform, improve user experience, maintain session security, and analyse Platform usage. The categories of cookies we use are as follows:
- Strictly Necessary Cookies: Essential for the Platform to function. These include session authentication cookies, load-balancing cookies, and security tokens. They cannot be disabled without breaking Platform functionality.
- Performance & Analytics Cookies: Used to understand how players interact with the Platform — for example, which games are most frequently accessed, how long players spend in a session, and which pages generate support requests. Data collected is aggregated and anonymised before analysis.
- Functionality Cookies: Used to remember your preferences such as your preferred language setting, last-used payment method, and display preferences within the game lobby.
- Marketing Cookies: Used — with your consent — to deliver promotional offers and personalised content relevant to your usage patterns. These cookies may also be used to measure the effectiveness of our promotional campaigns.
You can manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will impact Platform functionality. To exercise your cookie preferences or to opt out of marketing cookies, contact [email protected].
7 Data Retention
77fn retains personal data for as long as necessary to fulfil the purposes described in this Privacy Policy, subject to any longer retention periods required by applicable law. Our standard retention periods are as follows:
- Account and Identity Data: Retained for the duration of your account's active status, plus five (5) years following account closure, to comply with anti-money laundering record-keeping requirements.
- Transaction and Financial Records: Retained for a minimum of five (5) years from the date of each transaction, in accordance with applicable financial record-keeping obligations.
- KYC Documents: Retained for five (5) years following account closure or the most recent KYC review, whichever is later. Original document images are deleted once verification is confirmed and only a verification status record is retained thereafter.
- Gameplay and Betting Records: Retained for five (5) years from the date of each transaction or session, for dispute resolution and responsible gaming monitoring purposes.
- Support Communications: Retained for three (3) years from the date of each communication, for quality assurance and dispute resolution purposes.
- Technical and Device Data: Retained for a maximum of twelve (12) months from collection, after which it is aggregated and anonymised.
- Marketing Consent Records: Retained for the duration of your account's active status, plus two (2) years following account closure, as evidence of consent and opt-out history.
At the end of each applicable retention period, personal data is securely deleted or irreversibly anonymised. 77fn conducts annual data retention audits to ensure compliance with these schedules.
8 Your Rights
Subject to applicable law, you have the following rights in relation to your personal data held by 77fn. To exercise any of these rights, contact [email protected] with the subject line "Data Rights Request" and a description of your request. We will respond within thirty (30) calendar days.
Right of Access
Request a copy of all personal data we hold about you, together with information about how and why it is processed. We will provide this in a clear, readable format.
Right to Rectification
Request correction of inaccurate or incomplete personal data. Where data has been shared with third parties, we will notify them of the correction where reasonably practicable.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purpose collected, or where you withdraw consent (for consent-based processing). Note that legal obligations may require us to retain certain data.
Right to Restriction
Request that we restrict the processing of your personal data in specific circumstances — for example, while the accuracy of data you have contested is being verified by our privacy team.
Right to Portability
Request that we provide your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service provider where technically feasible.
Right to Object
Object to processing of your personal data where we rely on legitimate interests as the legal basis, or where your data is processed for direct marketing purposes. We will cease such processing unless compelling legitimate grounds exist.
9 Children's Privacy
The 77fn Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21. Our registration process includes mandatory date-of-birth verification, and all accounts are subject to KYC identity verification before withdrawals are permitted.
If 77fn becomes aware that personal data has been collected from a person under the age of 21, we will immediately suspend the relevant account, delete the associated personal data, and return any deposited funds to their source. Any winnings accrued during the period of underage use will be voided in accordance with our Terms & Conditions.
Parents or guardians who believe their child may have accessed or registered on the Platform are urged to contact [email protected] immediately. 77fn treats reports of underage account access as a highest-priority matter and will respond within twenty-four (24) hours.
10 Data Security
77fn employs a multi-layered security framework to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. Our security measures include the following:
- Transport Encryption: All data in transit between your device and 77fn's servers is encrypted using TLS 1.2 or higher with 256-bit SSL certificates. Our domains are HSTS-enabled to prevent protocol downgrade attacks.
- Data at Rest Encryption: Sensitive personal data — including KYC documents, payment references, and account credentials — is encrypted at rest using AES-256 encryption within our secure data storage infrastructure.
- Access Controls: Internal access to personal data is restricted on a strict need-to-know basis. Staff with authorised access are required to use multi-factor authentication (MFA) and are subject to confidentiality agreements and regular data protection training.
- Penetration Testing: 77fn's infrastructure undergoes regular third-party security assessments and penetration testing to identify and remediate vulnerabilities before they can be exploited.
- Fraud Detection: Automated systems monitor the Platform continuously for suspicious activity including unusual login patterns, multiple account detection, and abnormal transaction behaviour. Alerts trigger immediate review by our security team.
- Incident Response: We maintain a documented data breach response plan. In the event of a confirmed breach, affected players will be notified within seventy-two (72) hours and provided with clear guidance on protective steps they should take.
While 77fn takes all reasonable and industry-standard steps to secure your personal data, no system is entirely immune to risk. We encourage all players to use a strong, unique password for their 77fn account and to enable any available account security features such as login notifications.
11 International Data Transfers
77fn serves players in Bangladesh and processes the majority of player data within secure infrastructure. In certain circumstances — for example, where game software providers or identity verification services are based outside Bangladesh — your personal data may be transferred to and processed in jurisdictions other than Bangladesh.
Where such transfers occur, 77fn ensures that appropriate safeguards are in place to protect your personal data to a standard at least equivalent to the protections described in this Privacy Policy. Safeguards may include data processing agreements incorporating standard contractual clauses, requirements that the receiving party maintain equivalent security standards, and restrictions on the use of data for purposes beyond those specified in the processing agreement.
You may request further information about the specific safeguards applied to international transfers of your personal data by contacting [email protected].
12 Changes to This Privacy Policy
77fn reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or Platform services. The version number and effective date at the top of this document will be updated whenever a revision is made.
Where changes are material — for example, changes to the categories of data collected, the purposes for which data is used, or your rights — 77fn will notify registered account holders by email or in-platform notification at least seven (7) days before the revised Policy takes effect.
Minor amendments — such as clarifications that do not alter the substance of any section, updates to contact details, or corrections of typographical errors — may be made without prior notice. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.
Your continued use of the Platform following the effective date of any amendment constitutes your acceptance of the updated Privacy Policy. If you do not agree to the revised terms, you must cease using the Platform and contact [email protected] to request account closure.
13 Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way 77fn processes your personal data, please reach out through any of the following channels:
- Privacy & Data Queries: [email protected]
- General Support: [email protected]
- Live Chat: Available 24 hours a day, 7 days a week (00:00–23:59 BST) via the chat widget on the Platform.
- WhatsApp: +880 1700 000 077
All contact details listed above are for written or message-based communication only and must not be used for any purpose unrelated to legitimate privacy enquiries or player support. Email addresses are displayed as plain text and are not clickable links.
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